Rheology is the study of the flow and deformation of materials under applied forces. It focuses on materials that do not behave as ideal solids or Newtonian fluids, such as polymers, gels, suspensions, and biological fluids. Rheology examines properties like viscosity, elasticity, and viscoelasticity to understand time-dependent material response. This field is essential in industries including food processing, pharmaceuticals, cosmetics, polymers, and biomedical engineering. Rheological behavior influences manufacturing, product stability, and performance. By analyzing stress–strain relationships and flow characteristics, rheology helps optimize material design and processing conditions. It also plays a role in understanding biological systems such as blood flow and tissue mechanics. Rheology bridges fluid mechanics and solid mechanics, providing a unified framework for complex material behavior.
Title : Photoaligned azodye nanolayers: New trends for liquid crystal devices
Vladimir Chigrinov, Hong Kong University of Science and Technology, Hong Kong
Title : Where is modern physics heading? Why constants of nature matter
Alexander Unzicker, Pestalozzi Gymnasium Munchen, Germany
Title : Global photochemical model CHARM-DE of the earth’s atmosphere for altitudes 0-130 km
Alexei Krivolutsky, Central Aerological Observatory (CAO), Russian Federation
Title : Nonlinear plasma wave excitation in cylindrical semiconductor waveguides
Amir Sohail, COMSATS University Islamabad, Pakistan
Title : Characterization of quaternary alloy
Yarub Al Douri, European Academy of Sciences, Belgium
Title : Using physics to eliminate implant infection in over 25000 patients to date
Thomas J Webster, Brown University, United States